Ongoing Event: Free 1 Week Performance Marketing Certification Course in Delhi by SevaRoots Foundation
Are you ready to master the most in-demand skills in performance marketing this decade?
SevaRoots Foundation is hosting a Free 1 Week Performance Marketing Certification Course in Delhi — this is a powerful, pragmatic, career-changing opportunity for students, freelancers, job seekers, and business owners.
In the online economy, performance marketing is the engine for the growth of businesses — from ecommerce brands to service startups and personal brands. With this Free Performance Marketing Course, you will learn how to run profitable ad campaigns on Google, Meta (Facebook/Instagram), and other avenues while tracking performance, and optimizing for real business results.
Whether you're new to performance marketing or are looking to quickly upskill, this 1 week crash course is your launching pad.
Custom Amount Donation
Why Should You Enroll in the Free Performance Marketing Course by SevaRoots Trust?
This isn't simply another online webinar. The Performance Marketing course by SevaRoots Trust is a live, instructor-led training, facilitated by industry experts with over 30 years of practical experience in managing paid ads, analytics, and campaigns.
Here's why it's unique:
- A 7-day guided crash course
- Activity-based assignments & set up of ad campaigns at the same time
- Knowledge about Meta Ads, Google Ads, Analytics & optimization
- Career-focused, showcases certification
- Designed for everyone from new learners to intermediate learners
What is performance marketing?
Performance marketing is a type of online advertising strategy that involves the user only paying when a specific action has happened, like a click, lead, or sale. It's measurable, scalable, and results-oriented!
The primary platforms to focus on include:
- Google Ads (Search & Display)
- Meta Ads (Facebook & Instagram)
- YouTube Ads
- LinkedIn Ads
- Affiliate marketing & email funnels
In this Free 1 Week Certification Course, Performance Marketing will teach you how to create ads in the real world, track conversions, analyze and apply ROI-based strategies.
1 Week Course Curriculum – Learn by Doing
Day 1: Introduction to Performance Marketing
- What is performance marketing?
- Common industry terms: CPC, CPA, CPM, ROAS
- An introduction to ad platforms: Google, Meta, LinkedIn
- Overview of how to set an ad account.
Day 2: Google Ads Basics
- Creating your first Google Search campaign.
- Keyword research with Google Keyword Planner.
- Writing ad copy that converts.
- Quality Score & CTR.
Day 3: Meta Ads (Facebook & Instagram)
- Creating your Facebook Business Manager account.
- Building your ad campaigns using Ads Manager.
- Targeting audience and A/B testing.
- Retargeting & high conversion strategy.
Day 4: Conversion Tracking & Analytics
- Google Tag Manager & Pixel.
- Conversion tracking on your website.
- Google Analytics 4 for measuring performance.
- Reading reports and understanding drop-offs.
Day 5: Funnel Building & Landing Pages
- Understanding the buyer journey.
- Building landing pages that convert.
- Tools like Canva, Unbounce and Google sites.
- Email follow-up, lead capture strategies.
Day 6: Budgeting & Optimization
- Identify campaign goals and budgets
- Scaling campaigns leveraging lookalike and custom audiences
- Lower cost per lead (CPL) or cost per acquisition (CPA)
- Case studies of actual campaign success
Day 7: Certification, Assessment & Live Project
- Create your own performance marketing mini-project
- Present your advertising strategy and results
- Final assessment for certification
- Issue of Certificate of Completion
What Will You Get?
After the 1-week performance marketing crash course, you will receive:
- Certificate of Completion from SevaRoots Foundation
- A hands-on project that you can add to your portfolio
- Practical campaign management skills
- Access to tools like Google Ads, Meta Ads Manager, GA4
- Alumni network access for career guidance
- And most valuable, confidence to run real campaigns!
Who Should Join?
This Free Performance Marketing Course is for:
- Students who want to gain in-demand performance skills
- Job seekers want to break into paid media
- Freelancers who want to add ad services
- Startup owners who want to run their ads
- Professionals want to upgrade to performance marketing
- Content creators who want to earn from their work
How to Sign Up for the Free 1 Week Course
Joining is super easy:
- Go to: www.sevarootsfoundation.org
- Add your name, email, and phone number
- Donate ₹2100 (to support SevaRoots’ mission of providing digital skills to underprivileged communities)
- Receive your course schedule and welcome kit.
Want to become a Real Performance Marketing Expert?
Here is your opportunity to build truly job-ready advertising skills - in just 7 days, and it's 100% free. Earn a certification in performance marketing, run live campaigns, and activate your performance marketing career.
Register now: www.sevarootsfoundation.org